|
SEARCH ENGINE RANKING - Pay Per
Click
Guaranteed,
qualified and immediate traffic from the top search engines
Overture
As the largest pay-for-placement directory on the Internet,
Overture.com has established partnerships with many of the larger
search engines, portals and ISPs (e.g., Yahoo!, MSN, Lycos,
AltaVista, Netscape, Direct Hit, Hotbot, Iwon, NBCi, Go.com).
 Reaching
almost 85% of all Internet users, these partnerships display
Overture.com's highest two or three bidders for keywords/phrases
prominently on the first page of their own search results.
 We
have found that with proper keyword/phrase selection, these
services can be very cost effective and efficient at generating
high quality Web site traffic. However, as advertisers are in
constant competition for the top spots, getting the most out of
these services requires constant attention.
To ease this burden for our clients, Netricks manages the
following aspects of setting up and monitoring your campaign:
Initial Research: Netricks will
research the most relevant, localized and targeted keywords and
phrases to bid on.
Setup: We prepare effective titles and
descriptions for all of your listings. We make sure that the
titles and descriptions will pass Overture's strict editorial
review process. We then coordinate the opening, funding and
initial bid setting on your account.
Continual Monitoring: Using our proprietary bid
management technology, all keyword bids will be continually
monitored to ensure strategic and cost effective placement on all
keywords within your budget.
Reports: Netricks will prepare comprehensive
reports detailing the exact number of click-throughs that were
generated from the campaign with details on how many click-throughs
were driven from each relevant keyword and phrase.
Google has converted a portion of its Web site to the Pay per
Click model, similar in concept to the Overture Pay for Placement
model. More than 150 million times a day, people use Google to
find what they're looking for. Based on our observations, we
believe that Google Adwords Select is an excellent choice to
complement Overture for those clients looking to capture an even
larger percentage of their online target market share.
Google AdWords Select ads appear on Google and partner sites
including AOL, Earthlink, Ask Jeeves and Sympatico Lycos.
Netricks's Google campaign management services include:
Initial Research: Netricks will
research the most relevant, localized and targeted key words and
phrases to bid on.
Setup: We prepare effective titles and
descriptions for all of your listings. We make sure that the
titles and descriptions will pass Google’s editorial review
process. We then coordinate the opening, funding and initial bid
setting on your account.
Continual Monitoring: To ease this burden for our
clients we have developed a set of digital tools and internal
processes that allow us to efficiently monitor and optimize your
Google Pay Per Click Campaign.
Reports: Netricks will prepare comprehensive
reports detailing the exact number of click-throughs that were
generated from the campaign with details on how many click-throughs
were driven from each relevant keyword and phrase. |
